EXPERIENCE

  • Scaled Baby Einstein’s YouTube channel to 1 M+ subscribers and Instagram to 100 K+ followers by launching data‑driven video series and cross‑platform promotion, which expanded brand reach by 15%.

  • Increased follower count and engagement across North America, EMEA, and South Africa social channels by implementing a data‑driven content calendar and localizing campaigns.

  • Oversaw end-to-end campaign execution including paid media, influencer partnerships, and brand activations (trade shows, expos, pop-ups).

  • Delivered performance insights and optimization recommendations based on analytics and platform KPIs.

  • Developed and maintained annual content calendars, including real-time social listening and trend monitoring.

  • Built and managed giveaway programs, boosting engagement and driving brand affinity.

  • Provided community moderation support by monitoring DMs, comments, and flagging reputational risks.

  • Collaborated cross-functionally with creative, product, and marketing teams to align content with business goals.

August 2022 - Present

Social Media Manager

Kids2 Group

Atlanta,GA

  • Executed multi-platform campaigns that increased brand awareness within the nonprofit community.

  • Created and maintained an editorial calendar aligned with key events, holidays, and campaigns.

  • Analyzed metrics using tools like Sprout Social and Meta Suite to inform content strategy.

  • Partnered with internal departments to ensure consistent messaging across all digital touchpoints.

Fall 2020 - Summer 2022

Social Media Coordinator

The Roots Fund, INC.

Bridgeport, CT

Summer 2015 - Present

Opportunity Network Fellowship

New York, NY

  • Selected from a competitive applicant pool for a professional development program focused on mentorship, leadership, and career acceleration.

TESTIMONIALS

  • "Dominique is an absolute delight to work with personally and professionally. Within a few months time, Dominique has transformed the social media accounts at K2 into strong revenue drivers on top of revitalizing real engagement. While expertly handling a stable of influencers, cross-departmental legal details, constant communications, live webinars, and a rapidly evolving landscape - she still makes to truly collaborate and engage with teams to bring everyone's strengths to the table. As a design lead, I know the door is fully open between us when there's potential to bring strong ideas to fruition quickly. An absolute star for any team!"

    — Elizabeth

OUR SUCCESS METHOD

  • Dream

    It all starts with envisioning what we want to create.

  • Discuss

    This is a collaborative process. Together, we'll discuss the best way to make that dream a reality.

  • Deliver

    We coordinate to deliver what our clients need.

QUESTIONS? LET’S CHAT.

HAVE QUESTIONS OR JUST WANT TO CHAT? EMAIL ME!

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